This class was a good learning experience for me. As a journalism major I decided to take multimedia as a minor because of the shift to writing on the web. Everything I've learned about writing on the web throughout the semester I intend on using in the future.
A lot of the assignments we did in class do apply to my future career as a writer. All of the writing experience has been good, from writing the social media case study and now turning it in to a speech to blogging each week. Creating the LinkedIn account will also be useful to me.
My favorite part about the semester was probably attending the BMA event. I think it was an awesome chance to meet professionals in the media business. I learned a lot at the event not only about my resume but how to present myself in job interviews.
Some other parts of the class that I enjoyed were creating the news letter for Team Wendy and making the Facebook FanPage.
Blogging was new to me at the beginning of the semester and I enjoyed reading all of the different classmates' blogs, but if I had to choose one it would be Jim Schwartz's Blog, because it was well written with great links.
Tuesday, April 27, 2010
Tuesday, April 6, 2010
Comet Branding
Comet Branding Site
Tonight for class we heard from special guest speaker Sarah Meaney, a part owner a company called Comet Branding.
She spoke about writing for the web, specifically communicating through social media sites.
Her tips for writing on the web were to keep paragraphs short and use the inverted-pyramid style of writing. She explained how web writing is very different than writing a paper for example.
She explained how most people just skim over the words on the page, but there are some ways that you can improve the chances that people will read your post. By highlighting important words for example.
It's also important to keep in mind who you are writing for when you write on the web. Especially when writing for PR. For example should your message be formal or informal? What is the message the brand wants to portray? Is your message too long? These are good questions to ask yourself before posting.
It's a good thing to know your audience...who they are and how much they know about your product. This way you have a better idea of what information needs to be addressed.
Comet Branding helps a variety of companies communicate through social media sites. Here is a list of the companies Comet Branding works with.
Also check out the Comet Branding Blog
Tonight for class we heard from special guest speaker Sarah Meaney, a part owner a company called Comet Branding.
She spoke about writing for the web, specifically communicating through social media sites.
Her tips for writing on the web were to keep paragraphs short and use the inverted-pyramid style of writing. She explained how web writing is very different than writing a paper for example.
She explained how most people just skim over the words on the page, but there are some ways that you can improve the chances that people will read your post. By highlighting important words for example.
It's also important to keep in mind who you are writing for when you write on the web. Especially when writing for PR. For example should your message be formal or informal? What is the message the brand wants to portray? Is your message too long? These are good questions to ask yourself before posting.
It's a good thing to know your audience...who they are and how much they know about your product. This way you have a better idea of what information needs to be addressed.
Comet Branding helps a variety of companies communicate through social media sites. Here is a list of the companies Comet Branding works with.
Also check out the Comet Branding Blog
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